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OCTOBER 4, 2011

FASHION DISTRICT HEATS UP

- The Commercial Observer


Hidrock signs two deals at 35 West 36th Street

Hidrock Realty has signed two new tenants at 35 West 36th Street - an interactive
marketer and apparel manufacturer - in transactions that may presage the direction
of the area.

React2Media, a boutique interactive marketing agency, has signed a seven-year, 3,420-square-foot-deal at the fashion district building, expanding from its previous location in Chelsea. Marilyn Kane of Nichols Kane Realty represented the tenant in the transaction. Asking rent for the space was $34 per square foot in both transacations.

 

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